Sunday, February 20, 2005
Adword Test Results Update
I'm continuing to test Reese's Adwords headline method on my Corey Rudl review site. So far in 2005, Reese is beating my control ads in 3 out of 4 campaigns.
In Campaign #1: My control ad is currently getting a CTR (click-through-ratio) of 8.5% with a CDC (cost per click) of $0.57. The ad using Reese's method is getting a CTR of 9.9% with a CDC of $0.55. (Reese wins by 1.4%, 2 cents per click.)
In Campaign #1: My control ad is currently getting a CTR (click-through-ratio) of 8.5% with a CDC (cost per click) of $0.57. The ad using Reese's method is getting a CTR of 9.9% with a CDC of $0.55. (Reese wins by 1.4%, 2 cents per click.)
In Campaign #2:My control - CTR 4.0% CPC $.0.48 Reese Example - CTR 6.5% CPC $.0.42 (Reese wins by 2.5%, 6 cents per click)
In Campaign #3:My control - CTR 10.3% CPC $.0.14 Reese Example - CTR 8.6% CPC $.0.14 (My control wins CTR by 1.7%, ties Reese for CPC)
In Campaign #4:My control - CTR 2.9% CPC $.0.27 - Reese Example - CTR 3.5% CPC $.0.27(Reese wins CTR by .6%, ties control for CPC)
I also launched a test for my Adwords campaign for MasterSiteReviewer.com
In Campaign #4:My Ad - CTR 4.9% CPC $0.62 - Reese Example - CTR 4.3% CPC $.0.67 (I win CTR by .6% , 5 cents per click)
Wednesday, February 02, 2005
Reese's tactics applied to another website
Earlier, I reported that one of John's key suggestions for writing Adword ads wasn't performing well for me at all. In addition to the tests I ran on http://www.Create-Ultimate-Ebooks.com, I also tested the techniques in my Adwords campaigns for http://www.RudlReport.com.
Initially, the results didn't show me any gains. However, over time, his suggestions have increased my click through ratios in some campaigns.
In Campaign #1: My control ad is currently getting a CTR (click-through-ratio) of 8.2% with a CDC (cost per click) of $0.59.
The ad using Reese's method is getting a CTR of 8.4% with a CDC of $0.53.
In Campaign #2:
My control - CTR 9.3% CPC $.0.37
Reese Example - CTR 5.3% CPC $.0.45
In Campaign #3:
My control - CTR 2.9% CPC $.0.26
Reese Example - CTR 3.5% CPC $.0.25
In Campaign #4:
My control - CTR 8.1% CPC $.0.14
Reese Example - CTR 10.5% CPC $.0.18
I'm starting to test this in more of my campaigns and will report the results after I've had a significant enough amount of clicks.
Bottom Line:
In Campaign #1, Reese's method saved me 6 cents per click over a 5 week period. That particular campaign had 738 clicks last month. So, Reese's method should save me $44.28 per month for that campaign.
In Campaign #2, I had 240 clicks last month and saved me 8 cents per click. So, that's $19.20.
In Campaign #3, I had 83 clicks last month with a 1 cent savings so only 83 cents total.
In Campaign #4, I had 42 clicks last month with a 4 cent per click savings. So, that's $1.68.
Add the numbers and Reese's method saves me $65.99 per month for these four campaigns. At that rate, I'd recoup my $1,000 investment in John's course in just over 15 months. However, these numbers only represent 4 campaigns. I run dozens of Adwords campaigns. If I can get similar results on all of them, my monthly savings will be far higher.
And, of course, we're not talking about the impact of John's entire course, this is just one technique.
Does that mean everyone should run out and buy his course? No. Especially not if you're a newbie and $1,000 means going into debt. However, if you're using Adwords or Overture and spending $500 or more per month, this single technique from Traffic Secrets will probably help you cut your Adwords bill by 20% or more.
I'll continue to apply this and other Reese tactics to my campaigns and report the results. Although my earlier comments would seem to suggest that Reese course wasn't worth it, in retrospect, the mistake I made may have been testing it on a site that's not particularly suited to Google Adwords.
Now, I'm testing Reese's tactics against websites where I've already been using Adwords successfully. That's one reason I'm suggesting that if you currently run successful PPC campaigns, you're a better candidate for Traffic Secrets than a newbie.
If you're just starting out, try experimenting with PPC first on your own to see what kind of results you get before trying Traffic Secrets. This is assuming you limit your daily budgets in Adwords. Don't spend $1,000 experimenting with Adwords if you don't know what you're doing. Newbies can also deposit $299 in an Adwords account and Google will setup your initial campaigns for you. That may be a good way to test the waters.
That's all for now...
Bill
Initially, the results didn't show me any gains. However, over time, his suggestions have increased my click through ratios in some campaigns.
In Campaign #1: My control ad is currently getting a CTR (click-through-ratio) of 8.2% with a CDC (cost per click) of $0.59.
The ad using Reese's method is getting a CTR of 8.4% with a CDC of $0.53.
In Campaign #2:
My control - CTR 9.3% CPC $.0.37
Reese Example - CTR 5.3% CPC $.0.45
In Campaign #3:
My control - CTR 2.9% CPC $.0.26
Reese Example - CTR 3.5% CPC $.0.25
In Campaign #4:
My control - CTR 8.1% CPC $.0.14
Reese Example - CTR 10.5% CPC $.0.18
I'm starting to test this in more of my campaigns and will report the results after I've had a significant enough amount of clicks.
Bottom Line:
In Campaign #1, Reese's method saved me 6 cents per click over a 5 week period. That particular campaign had 738 clicks last month. So, Reese's method should save me $44.28 per month for that campaign.
In Campaign #2, I had 240 clicks last month and saved me 8 cents per click. So, that's $19.20.
In Campaign #3, I had 83 clicks last month with a 1 cent savings so only 83 cents total.
In Campaign #4, I had 42 clicks last month with a 4 cent per click savings. So, that's $1.68.
Add the numbers and Reese's method saves me $65.99 per month for these four campaigns. At that rate, I'd recoup my $1,000 investment in John's course in just over 15 months. However, these numbers only represent 4 campaigns. I run dozens of Adwords campaigns. If I can get similar results on all of them, my monthly savings will be far higher.
And, of course, we're not talking about the impact of John's entire course, this is just one technique.
Does that mean everyone should run out and buy his course? No. Especially not if you're a newbie and $1,000 means going into debt. However, if you're using Adwords or Overture and spending $500 or more per month, this single technique from Traffic Secrets will probably help you cut your Adwords bill by 20% or more.
I'll continue to apply this and other Reese tactics to my campaigns and report the results. Although my earlier comments would seem to suggest that Reese course wasn't worth it, in retrospect, the mistake I made may have been testing it on a site that's not particularly suited to Google Adwords.
Now, I'm testing Reese's tactics against websites where I've already been using Adwords successfully. That's one reason I'm suggesting that if you currently run successful PPC campaigns, you're a better candidate for Traffic Secrets than a newbie.
If you're just starting out, try experimenting with PPC first on your own to see what kind of results you get before trying Traffic Secrets. This is assuming you limit your daily budgets in Adwords. Don't spend $1,000 experimenting with Adwords if you don't know what you're doing. Newbies can also deposit $299 in an Adwords account and Google will setup your initial campaigns for you. That may be a good way to test the waters.
That's all for now...
Bill
