Friday, December 03, 2004
Volume 1 - Pay Per Click Mastery
This first DVD ran just over 90 minutes. The primary focus is pay-per-click. and, to a lesser extent, other forms of paid traffic. I've been using PPC search engines for three years now so a lot of what Reese covered was familiar to me. However, he makes some excellent points and I still learned quite a bit.
If you're new to PPC, this is really solid info. In addition to John's strategies, there is quite a bit of audience participation. And I'm not talking about newbies asking questions. People like GaryHalbert, Perry Marshall and Bob Silber are adding solid advice, too. One tip that came from Bob Silber was simple but brilliant and I can't believe I never thought of it. Don't ask me to reveal it, though. As I said at the beginning, I'm testing and reviewing Traffic Secrets, not giving all the secrets away.
Also, as you listen to these DVD's, you'll be amazed by the people in the audience and they're not speakers that just happen to be there, they are paid attendees. Besides the names I mentioned, Jimmy D. Brown, Jeff Alderson and several other well-known marketers are in the audience.
John talked quite a bit about negative qualifiers and PPC in this video. If you're not familiar with the term, you will be after watching this video. And I can verify that his suggestions work because I've been using a couple of them myself for quite some time.
As I'm getting into this program, I've got a clearer idea of how things are going to work. After the quick start CD and the testing and tracking DVD, we're supposed to watch the five DVD's that make up the live event. Then we start on the CD-ROMs. The next DVD in the series is Volume 2 - Web & Email Advertising Success. I may cheat a bit and start working on some of the PPC strategies on the CD-ROMs so we can start generating some traffic.
That's all for now.
~Bill
If you're new to PPC, this is really solid info. In addition to John's strategies, there is quite a bit of audience participation. And I'm not talking about newbies asking questions. People like GaryHalbert, Perry Marshall and Bob Silber are adding solid advice, too. One tip that came from Bob Silber was simple but brilliant and I can't believe I never thought of it. Don't ask me to reveal it, though. As I said at the beginning, I'm testing and reviewing Traffic Secrets, not giving all the secrets away.
Also, as you listen to these DVD's, you'll be amazed by the people in the audience and they're not speakers that just happen to be there, they are paid attendees. Besides the names I mentioned, Jimmy D. Brown, Jeff Alderson and several other well-known marketers are in the audience.
John talked quite a bit about negative qualifiers and PPC in this video. If you're not familiar with the term, you will be after watching this video. And I can verify that his suggestions work because I've been using a couple of them myself for quite some time.
As I'm getting into this program, I've got a clearer idea of how things are going to work. After the quick start CD and the testing and tracking DVD, we're supposed to watch the five DVD's that make up the live event. Then we start on the CD-ROMs. The next DVD in the series is Volume 2 - Web & Email Advertising Success. I may cheat a bit and start working on some of the PPC strategies on the CD-ROMs so we can start generating some traffic.
That's all for now.
~Bill
