John Reese Traffic Secrets Review

So far, the results have been less than stellar. I used John's suggestions for split testing ads in Adwords, something I'd never done before. He also made a couple of suggestions regarding how to word your headlines in those ads. My results were quite different from his.

For the most popular keyword phrase, "how to write a book", using the method he said always gets the best results for his ads, generated the lowest results for me. That ad generated a mere
0.8 CTR (click-thru ratio) although it did offer the lowest CPC (cost-per-click) at .78 per click of the three ads I tested.

What I would say was his 2nd strongest recommendation (which is what I've been doing myself for quite a while) was the winner with a 6.4% CTR although the CPC was almost double at $1.47. The 2nd place ad got a 1.7% CTR and had a $1.35 CPC. All three ads used a negative qualifier, which was displaying the price in the ad to limit the CTR to serious buyers. Without that negative qualifier, the costs were getting out of control.

This particular campaign to date (and this includes the period before I added the price to the listings) has generated the following results:

[How to write a book]
Total Clicks: 188
Avg. CTR: 6.0% (CTR=Click Thru Ratio)
Avg. CPC: $1.51 (CPC=Cost Per Click)
Avg. Rank: 2.0
Total Cost: $283.50
Total Sales: 0 ($0)

The 2nd most productive campaign (in terms of traffic), has generated

[Internet Marketing]
Total Clicks: 102
Avg. CTR: 0.7%
Avg. CPC: $1.13
Avg. Rank: 7.6
Total Cost: $115.59
Total Sales: 1 ($79)

The entire Adwords campaign to date for http:www.create-ultimate-ebooks.com has generated:

Time Frame: Dec 8-21
Total Clicks: 441
Avg. CTR: 1.2%
Avg. CPC: $1.10
Total Cost: $486.48
Total Sales: 1 ($79)
Net Gain/Loss: -$407.48

The lion's share of the costs went to the first two campaigns. The other 40 or so campaigns have generated very little traffic or expense so far.

I have not been able to spend as much time on this campaign as I'd like and I have not finished the course yet. As you can see, the results so far, have been less than satisfactory.

Let's compare these results to my regular monthly Adwords campaigns for my one of my other websites.

Time Frame: Dec 8-21
Total Clicks: 498
Avg. CTR: 3.7%
Avg. CPC: $0.51
Total Cost: $253.64
Total Sales: 41 ($704.20)
Net Gain/Loss: $450.56

Now this campaign is for a lower price product and it's a group of campaigns that I've been testing and tweaking for 2 years so the results should be better. It's also sending traffic to a sales letter I've been testing and tweaking for almost three years, too. The sales letter at Create-Ultimate-Ebooks.com isn't bad but it hasn't been updated at all since I wrote it a few weeks ago.

I have to say, though, that after 3 weeks, my tests using what I've learned from Traffic Secrets have cost me over $400, while my existing campaigns generated $450.56 (and that's not counting the additional backend income from that site).

Hopefully, with more testing and tweaking and adding more keywords, we can turn this around.

That's all for now...

Bill Hibbler