Saturday, December 11, 2004
Update
I've started creating my Google AdWords campaign using John's recommendations. It's very tedious using John's methods as opposed to what I've done in my AdWords campaigns in the past. I get it, though, a lot of marketers setup campaigns for the obvious keywords and leave it at that.
What's John's recommended means a lot more work but should mean more profitable campaigns that are easier to track. It also means including a huge number of keywords and phrases. I've got a list of over 1,000 using techniques from John's Keyword Discovery CD-ROM.
So far, I've created campaigns for 50 different keywords or keyphrases. I should also add that even though I've been using AdWords for two years, John taught me some new tricks that I was totally unaware of.
The results have been unimpressive so far but there has not been enough traffic yet to get accurate numbers. Out of 2,973 impressions, I've gotten 45 clicks for a very weak 1.5 clickthrough ratio. 0 sales against a PPC cost of $32.40.
Half of those keywords have been up for a little over 48 hours, the rest about 24 hours. I'll be adding another 25 keywords over the weekend.
That's all for now...
Bill
What's John's recommended means a lot more work but should mean more profitable campaigns that are easier to track. It also means including a huge number of keywords and phrases. I've got a list of over 1,000 using techniques from John's Keyword Discovery CD-ROM.
So far, I've created campaigns for 50 different keywords or keyphrases. I should also add that even though I've been using AdWords for two years, John taught me some new tricks that I was totally unaware of.
The results have been unimpressive so far but there has not been enough traffic yet to get accurate numbers. Out of 2,973 impressions, I've gotten 45 clicks for a very weak 1.5 clickthrough ratio. 0 sales against a PPC cost of $32.40.
Half of those keywords have been up for a little over 48 hours, the rest about 24 hours. I'll be adding another 25 keywords over the weekend.
That's all for now...
Bill
