Tuesday, November 30, 2004
John Reese's Traffic Secrets Test - Testing & Tracking
After the Getting Started CD, we're directed to view the "Testing & Tracking" DVD. In addition to the DVD's, a transcript is included in the training guides so if you prefer to read rather than watch, you have that option. You'll also find copies of the powerpoint slides used on the DVD in the training guide.
John is a fanatical tester and he taught me the value of doing the same a long time ago. Much of what I saw watching this DVD was familar to me. For testing, John recommends Clickalyzer or ProAnalyzer. I've used Clickalyzer in the past and they're probably the best service available but I get most of what I need included in my current shopping cart service so I no longer use them.
ProAnalyzer installs on your server and costs $97 with no monthly fees. I plan on reviewing them in a future issue of Ecommerce Confidential.
So, this DVD provides important info you need to know to measure your progress. Since I already have a tracking solution in place, I'll be moving on to the next DVD: "Pay-Per-Click Mastery". I'll cover that in my next post.
~Bill
John is a fanatical tester and he taught me the value of doing the same a long time ago. Much of what I saw watching this DVD was familar to me. For testing, John recommends Clickalyzer or ProAnalyzer. I've used Clickalyzer in the past and they're probably the best service available but I get most of what I need included in my current shopping cart service so I no longer use them.
ProAnalyzer installs on your server and costs $97 with no monthly fees. I plan on reviewing them in a future issue of Ecommerce Confidential.
So, this DVD provides important info you need to know to measure your progress. Since I already have a tracking solution in place, I'll be moving on to the next DVD: "Pay-Per-Click Mastery". I'll cover that in my next post.
~Bill
