Ebook Winners, Video Review & More

I'm trying something different for this week's product review. Rather than write a traditional review, I recorded a review on video so you can see the software rather than just read about it.

If you like this format, let me know and I'll do more product reviews this way. Also, if you've written in to say you liked or disliked the current issue, that's great, I appreciate it. But what would really help me do a better job for you is if you write in to let me know what products you'd like me to review. My direct email address is shown at the bottom of each issue.

I want to congratulate Kamau Kenyatta, Jose Cupeles, Daniel Tierney, Philippe Boivin, Mikhail Mansour and John Ward. They each won a copy of the new book I've written with Joe Vitale, "The Ultimate Guide to Creating Moneymaking Ebooks".

If so, keep reading...

Thanks to everyone that entered. Since I wrote to you about Joe's upcoming webinar and promotion for Hypnotic Selling Secrets this coming Tuesday, several bonuses have been added. Anyone ordering on Tuesday gets a $997 discount coupon to Big Seminar 4, a copywriting critique from Joe, a free ticket to Jason Cox's seminar, a ton of products (not the same old three year old ebooks most people use for bonuses) and more. Another bonus is a a 30-minute website consultation from me.

But remember, you'll also get a 1-hour consultation from me as well as a copy of Joe's and my new ebook if you sign-up through my link so that's 90 minutes of consulting time.

In this case, there are no review copies of Hypnotic Selling Secrets. But I know exactly what was included because I was one of the 10 people attending the $5000 a seat conference where this was recorded two weeks ago.

You may also be thinking that I'm recommending this for the affiliate commission. That's a good point. Yes, I do get a commission... $250. That's not bad but quite frankly, I've turned down far more to recommend other products that I didn't feel strongly about.

That's why you don't see me sending out those cut and paste emails everyone else uses to plug products. I don't understand why those people don't realize your smart enough to see through that sort of thing.

Well, regardless of whether or not you decide to order Hypnotic Selling Secrets, I recommend you sign up for Joe's webinar. It's a free call and you won't have long distance charges because it will be broadcasted over the web.

If the time is at an odd hour for you, go ahead and sign up anyway. After the webinar, you'll get a link to a recording of the call.

I've seen the outline of what's going to be covered on that call and think you'll find it valuable. If you own a website, publish an ezine or do any type of persuasion in your business, don't miss it.

You'll also get a rather cool (FREE) piece of software when you sign up that shows you how you can make money in only 3 minutes a day for 30 days. It's a little hypnotic tool, Joe created. You'll be able to download it after you sign up even if you don't listen in on the webinar.

The webinar happens next Tuesday, October 5th at 8PM Eastern time. Click here to sign up now.

Have a great weekend!

Bill Hibbler
http://www.EcommerceConfidential.com
http://www.MasterSiteReviewer.com
http://www.RudlReport.com

The Headline. It's the most important part of any website or sales letter.

How much difference can a headline make? Marketing expert Jay Abraham tells a story about an insurance company that tested two headlines:

1. "Auto Insurance At Lower Rates If You Are a Careful Driver"

2. "How To Turn Your Careful Driving Into Money"

Which do you think is the better headline... A or B?

The insurance company ran what's called a split-test. They took a mailing list and sent out two sales letters. The letters were identical except for the headlines. Half the list got the letter with headline A, the other half got headline B.

The response from the letter with headline A pulled 1200% better. That's right, 1200%! That's an extreme example but it's not uncommon to see one headline pull far better than another.

So if you're just using the first headline that comes to mind, you may be leaving a ton of money on the table. And if you've got a site that's not making any sales, the first thing you should look at is the headline.

Every good copywriter will tell you that you need to come up with dozens of headlines to find a winner. Many recommend writing a list of 100 headlines or more before picking out five or six to test.

Of course, sitting down to write 100 headlines sounds like a lot of work. I've done it before and can tell you it's not my favorite way to kill an afternoon.

Fortunately, there's a shortcut and that's what this week's product review is about. Click the link below and the video will start automatically. There are controls at the bottom of the screen that allow you to pause or rewind if you need to. Make sure your computer's speakers are turned up before you start. Also, when the new browser opens, if you can't see the entire screen, hit F11 to maximize your browser.

Click Here To See The Video Review

I would love to hear what you think of this issue of Ecommerce Confidential. And of course, if you have any suggestions for upcoming issues that you'd like to share with me, please send those, too!
Just e-mail me at: bhibbler@ecommerceconfidential.com

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