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I goofed.
Here's the bottom line...
I didn't do my homework. ...Because, I got some email telling me about
two programs that would put audio on a website for half the $97 price
of Sonic Memo. If you're one of the people that wrote in, you're
absolutely right. I discovered two
programs for less than fifty dollars (U.S.) that do the job
well. You can read about them in the review section below. One includes resale rights.
How to Get Testimonials Effortlessly
As I mentioned last week,
I feel like the best use of website audio is through testimonials. If
you want to build credibility for your products or services, you've got
to get testimonials from your customers. Would you like to here my
secret to getting good testimonials?
Whenever I launch a new
product, customers are automatically added to a follow-up
autoresponder. That autoresponder sends messages out according to a
schedule I specify. Usually around 14 days after the purchase, an email
is sent out with the subject line "(Customer's first name), Can I ask a
Favor?". This subject line gets an
excellent response.
Within the body of the
message, I offer an 'ethical bribe'
in exchange for feedback about the product. Did you notice I asked for
feedback, not a testimonial. I don't want the customer to feel like
they have to say something good about my product. If there's something
wrong with it, then that's information I need, too. In return for their
feedback, I give them an ebook that's on the same or similar to the
topic of the product they purchased.
Assuming the feedback is
positive, I write to ask permission
to use it on my website or in my marketing materials. I usually ask for a photo as well. I've yet to
have anyone turn me down. Most people are happy to help plus since I
offer to list their website along with their name, they view it as free
promotion for their website. And by the way, this works. I've had
people tell me that they found my website through a testimonial on
someone else's site.
If I'm seeking audio
testimonials, instead of asking for emails, I'll ask them to call a 24
hour voice mail line that I have setup with Kall8.com (see ECC 17).
I can then download their recorded comments and upload them to my
website using my website audio program.
After running through
this process, I'll usually have all the testimonials I need within a
few weeks plus I'll use any negative feedback to improve my product on
the next update.
Wanted: 10 Great Products with Ugly Websites
Do you have a product
that you're convinced could be a winner if you had a better website or
sales letter? But maybe you spent a fortune on your original site and
it's not working for you. Maybe you're afraid or unable to invest any
more money in your website so it's just sitting there doing nothing.
You could hire a
professional copywriter to do a write a strong sales letter for you but
that will cost thousands of dollars. Or, you could hire me to review
your website or even to do a complete makeover. That costs far less and
is great way to turn that site into a moneymaker. But what if you
can't afford to even invest a few hundred dollars into your website
right now?
Or what if the problem is
you hate marketing? Maybe you love to write. Maybe your thing is
writing great software. But as much as you love to create products, you
hate to sell. You secretly wish that someone else would come along and
take care of the marketing part for you. And you'd gladly share a
portion of the profits if only you could find someone willing to help.
If that sounds like you,
then maybe I can help. I'm
looking for 10 people to be my partners. I'm looking for great products
to sell.
If you're one of the 10
people I choose, I'll give your website and sales letter a complete
makeover. I'll write or rewrite autoresponder follow-up messages, help
you publish an ezine, find joint venture partners, affiliates and so
on. Rather than charge you a fee up-front, we'll split the profits.
You are ready for success, aren't
you? If so, you've got nothing to lose. If I can't turn your site into
a moneymaker, you owe me nothing.
Here's the criteria. It
has to be a product you created or own exclusive rights to. It can't be
a product you're an affiliate for or a resale rights product that's
available to anyone. I prefer information products but am open to other
type of products, too. It can be on any subject you like as long as
there's a market for it.
The one thing I'm
definitely not interested in is a product on how to make money on the
Internet. Don't get me wrong, I love selling in that market but you
probably shouldn't be telling people how to make money online before
you actually make some yourself, right?
The other requirements
are as follows:
- It's got to be finished. Please
don't send me an unfinished ebook or piece of software that's not 100%
operational and tested.
- You've got to believe in the product 100%.
It doesn't have to be perfect but it has to be something you're proud
to have created.
If you're excited about this idea, you
should go to my site at
www.MasterSiteReviewer.com and fill out the Quote form at the bottom of
the page. When you see the question, "What product or service are you
selling on your website?", type "PICK ME" in all-caps before typing the
answer to the question. That way, I'll know it's from you and not a
regular quote request.
Please fill out all the
questions on that form as completely as possible. The more detail the
better. The more effort you put into answering those questions, the
more likely you'll be picked.
So why wait? Go fill out
the form now:
www.MasterSiteReviewer.com.
Have a great weekend!
All the best,
Bill Hibbler
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